First of all, we believe that it will serve a very practical purpose; People interested in learning about our culturally diverse ethnic groups have free access to our Home Page under Diversified Business Strategies, Inc. The CKN will focus on issues related to cultural heritage (history, traditions, language and customs) with articles describing a particular celebration or event, honoring multicultural populations in the United States.

Our main purpose with this vehicle stems from our desire to teach people about the value of learning about other cultures. Indeed with more and more emphasis on cultural diversity and its practical applications in the workplace, this newsletter can help enlighten millions of people who access the Internet on a daily basis. If we understand the uniqueness of our cultural heritage and bring this understanding to the work place, it will lead to a greater awareness of the vital role that cultural diversity has, in contributing to our nation's growth and economic development overall.

We seek to promote the richness of our cultural heritage on a national and international scale because we consider it advantageous to business, as we become more aware of others. For example, someone suddenly has an interest in learning about the significance of the Chinese New Year or Las Posadas. Our Cultural Knowledge Newsletter will have that kind of information available, free to anyone who accesses our Web site.

The newsletter, published on a quarterly basis, will not cost subscribers anything initially. But as the service grows along with demand, Diversified Business Strategies, Inc. plans to charge a nominal fee for advertising in the newsletter. We feel excited about offering this service to the world, literally, and expect a whirlwind of activity ahead as we prepare to enter the 21st Century.

Aside from regular articles we plan to include a cultural events calendar in the CKN, a special feature we hope will inspire you to learn more about people from other cultures. We sincerely want to help people reach out, touch others and become more involved in the process of learning and discovery so that we can accommodate each other's differences comfortably. Finding a common ground will allow us to work together, socialize together and support each other a lot easier.

So, let us enlighten you with knowledge that knows no boundaries. Together we can learn to "appreciate the color of the rainbow" and "sing the song of tolerance and acceptance, not just today, but tomorrow." With our help you can travel anywhere you want while learning and enjoying countless "cultural adventures' on the Internet.

We will appreciate you telling your friends near and faraway about our Cultural Knowledge Newsletter. Maybe they would even consider contributing with an article or suggest ideas for future issues. Welcome and Enjoy! The World lies within your reach! Call us and let us know what you think about our newsletter at (520) 620-0900.

Michael M. Alameda Co-publisher email: AZDBC@aol.com

Joe E. Sandefur Jr. Co-publisher email: rcansaw@primenet.com

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