We create an area on your site where users can search and surf through related pages of interest. Through the initial dialogue, you will help us decide which types of related pages to include. Every month, we find and add new content. This way, you will have a very valuable search resource that your potential customers may want to return to many times. Your own information will be displayed promintently on the header of the search page. Prerequisites: A good understanding of your target market, and the types of sites that would be of interest to your customers Benefits:Choice #2: placing & managing paid advertisements for your siteInitial Investment: approximately $300 ($20/hr/15 hours) in design and consulting time to create the interface, research the right types of links to attract your target market, and add an initial list of related sites.
- The related pages included may be willing to make links back. Reciprocal links from related sites tend to produce high-quality hits
- As a uniquely searchable resource, your site has a better chance of being bookmarked, and for return visits
- A site with many links may get better rankings in some search engines, because it will be considered a "Hub".
Monthly Cost: $20/mo per hour spent adding sites to the search and would provide email addresses (if available) for requesting reciprocal links. Recommended 1-2 hrs per month.
You set a budget for on-line advertising, and we place ads on your behalf. These may include banners, keyword purchases on specific search engines, e-zine sponsorships, classified ads, mall listings, and other specialty types of advertising. Prerequisites:Choice # 3: design advice, log analysis, regular error checking and findability tweaksBenefits:
- High-quality content. Investment in advertising will only pay off if you have also invested in your site design and content so that it is attractive to the casual visitor.
- Some ad copy. We can write the ad copy for you, but it is not our main area of expertise.
- Knowledge of your target market!
Initial Investment: Varies. We recommend at least $100 in consulting time to decide on an advertising strategy. We will discuss what your best medium will be, what your target market is, and what ad content would be effective. Additional time may be spent actually creating banners, writing ad copy, or designing pages for inclusion in on-line malls. Bi-Monthly Cost: 10% of total advertising budget, $50/4 months minimum. ($200 minimum advertising budget.)
- Paid ads increase #'s of hits
- Certain types of advertising (banners, e-zine ads) can get your message out to users on other sites, even before they visit
For sites undergoing new design and adding new content, we can help by reviewing your site monthly, reporting any errors & missing links, providing a marketing perspective, and adding keywords to your new content pages. We will also analyze your usage logs and provide feedback to your designer on a regular basis.Choice # 4: freebie marketingPrequisites: Time being spent on site design. This may be work done internally at your company, with a designer we recommend, or an outside group.
Benefits:
Initial Investment: Optionally, we can give the entire site a once-over for $100 - $250, depending on the size of the site. Our report will include a thorough usage log analysis, all HTML errors, missing links, marketing advice, design suggestions, and specific "tweaks" to improve the findability of your pages.
- Designing with a marketing perspective in mind may make more effective pages than "patching" keywords in later
- Having a clean site with no errors or missing links is essential to keeping users and customers happy
- Constantly working on design and adding new content is the best way to attract potential customers
Monthly Cost: $20/mo per hour spent reviewing pages, usage logs, and search engine rankings. Recommended several hrs per month while actively redesigning your site, 1 hr/month other times.
We will enroll your site in banner exchange, link exchange & affiliate programs, create and submit new doorway pages, and find free links and classified ads We can also search for specific types of pages for reciprocal links and directory listings. Prerequisites: Good understanding of your target market, ad text and banner imagesBenefits:
Initial Investment: None required, but we recommend approx $100 of consulting time creating effective ad copy, banners, and determining the types of sites that will target your potential customers. Not all products and sites may benefit from this option. We will give you our best recommendation based on our web research.
- Low cost
- Depending on your subject area, there may be many good subject-specific directories and web pages to be listed in, and if those are available they tend to produce high-quality hits.
Monthly Cost: $20/mo per hour spent on above items. Recommended 1 hr/month minimum.